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The Birdcage® 5 Buyer Personas
Understanding the Real Psychology Behind Why People Buy Most people think buyer personas are demographics, job titles, or made-up avatar worksheets. But if you’ve been marketing long enough, you know the truth: Two people with the same age, income, and goals can...
How can I ensure my marketing strategy is adaptable to market changes?
Everyone loves to talk about “adapting to market changes” like it’s this cute little switch you flick. It’s not. Markets move fast. Platforms shift overnight. Audiences evolve. Algorithms do whatever the hell they want. So if your marketing strategy can’t adapt, it’s...
What the Alo Winter 2025 Campaign tells us about the Shift in Luxury Brand Marketing
Luxury brand marketing has shifted dramatically over the last decade. Where prestige labels once relied on exclusivity, celebrity endorsements, and high-production campaigns, the new era of luxury hinges on something far more psychological: identity transformation....
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HEAD OFFICE and STUDIO:
The Whitsundays, Australia
Phone +61 7 4806 3091
REGIONAL office:
Auckland, New Zealand
SATELLITE offices:
Sydney, Australia
Nice, France
Munich, Germany
London, UK
New York, USA
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