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Make your marketing make sense and make money.
If your marketing feels inconsistent, overwhelming or all over the place, you’re not the problem.
Your system is. So, let’s fix that.
The Full Library® lets you install our psychology-led system for business owners, marketers and creators who are sick of guessing their growth.
It’s simple; really…
You’re using the wrong decision-making system for your buyer’s psychology.
Most people create content or launch marketing based on panic, pressure, or “I need to post something.”
Strategists create content based on how their buyer actually decides.
The Full Library® gives you that system, so every post, email and ad lands the way you intend it to.
This is what you need, only if:
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You’re doing too much but seeing too little
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You’re posting constantly but people still don’t buy
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Your audience ‘likes’ you, but doesn’t convert
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You keep changing direction based on panic, not strategy
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Your niche, messaging or offers never feel “quite right”
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You’re overwhelmed by advice that contradicts itself
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You’re tired of working hard for small results
“Be straight with me Maddy… what am I doing wrong?”
Your buyer is not logical.
They’re emotional. Yes, even B2B buyers….
They make decisions based on:
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safety
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clarity
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identity
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timing
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fear
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desire
When your marketing speaks to their logic instead of their emotion, it won’t convert no matter how often you post.
Marketing only works when you understand how your buyer feels before they decide.
This is the part everyone else ignores.
It’s also the part that changes everything.
We transformed our own business & thousands of client brands with 4 principles:
Buyer Psychology
Strategic Thinking
Systems for Humans & AI
Identity Upgradges
Our BRAND ARCHITECTURE SYSTEM aligns with everything your brain already knows you need, but didn’t know how to build.
After just 60-Days in The Full Library®, you’ll have built:
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A Buyer Map that spells out what your audience fears, desires and needs to hear before they buy.
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A clear Positioning & Brand Strategy that makes your brand look and sound as intelligent as it actually is.
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One Path‑to‑Purchase Funnel instead of 12 half‑finished ideas.
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A Content Ecosystem that tells you what to post, where and why each week.
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A simple Email / Nurture System that moves people from “interested” to “I’m in”.
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A calm, confident decision‑making system you can use every time you market anything.
Tools our Full Library® clients love most:
✔ Brand Architecture Templates
Clarify your positioning, audience psychology, schema and messaging pillars – in one place.
✔ Content Ecosystem Maps
Know what to post, where and when – based on buyer journey, not trends.
✔ Funnel Clarity Toolkit
Map your Path‑to‑Purchase so every reel, email and ad has a job to do.
✔ AI-Powered Messaging & Copy Frameworks
Use AI the smart way to draft copy that still sounds like you and respects human psychology.
✔ AI-Assisted Marketing Workflows
Turn overwhelming to‑dos into step‑by‑step action plans using our ClickUp/Notion style workflows and prompts.
✔ Practical Platform How-To’s
From filming on an iPhone, to Meta ads basics to simple optimisation levers; the “tech bits” explained without jargon.
Launching Feb 2026:
New content available FREE for existing students. For those not yet joined; please expect a price rise at this time (so get in now!)
✔ Create a Custom GPT for your brand
With the strategy we’ve already help you write, we’ll take you step-by-step to create a custom AI bot that’s basically your marketing assistant. No tech skills needed!
✔ Expert-Led Live Sessions
Exclusive live group sessions for Full Library® students only. Hosted by Friends of Birdcage® and industry experts
✔ Blogging for AI Search
The next biggest opportunity for brands. And you don’t even have to get on camera! Stay tuned for an exciting partnership that’s giving Birdcage® brands the unfair advantage.
Who It’s For:
The Full Library® is for brands who:
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Founders
who want marketing that actually creates leads, sales and clients. -
Marketers
who want to be taken seriously and make strategic decisions with confidence. -
Creators and Educators
who need clear messaging that cuts through the noise. -
Freelancers & Consultants
who want to think like strategists, not stressed executors.
Not a fit if you:
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Want someone else to “just do it all” for you.
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Refuse to look at your numbers or audience behaviour.
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Are looking for an overnight hack, not a real system.
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Are brand new to business with no offer and no audience at all (start smaller, then come here).
The Full Library® helps you:
- stop posting random content
- stop reinventing your marketing every week
- stop doubting your capability
- stop outsourcing your thinking
And helps you start:
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running a strategic brand, not a messy one
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posting with clarity, not panic
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building momentum every week
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using a system that actually works
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marketing at the level your business deserves
Because when your brand grows up, everything else gets easier.
“I 5x my PROFIT in 6-months and I’ve only just finished the content training” – Katie: Sabbia Co. 🇦🇺
“I had more leads in the past 3 months than all of the year before and haven’t done any emails or ads” – Louise: Freelance Marketer 🇬🇧
“With only doing the strategy piece I already feel clearer and in-control” – Mark: Financial Advisor 🇳🇿
“I was worried the content would be too advanced but the way you explain and take me step-by-step through makes it very clear and easy” – Helen: Jeweller 🇺🇸
“After this I stopped stressing about my marketing and it really did feel like we ‘grew up’. Everything feels consistent and aligned again like I wanted it to from the start” – Abbey: Fashion Designer 🇬🇧
“I’ve studied marketing at uni, and this is the first thing that actually made sense in real life.” – Chloe: Marketer turned eCommerce Brand Owner
“I’ve spent more than this on things that didn’t move the needle. Around $10k in programs before the full library. I wish I came to you first.” – Darren, Events Brand 🇦🇺
Birdcage is internationally recognised for:
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frameworks built on psychology and backed by Australia’s leading psychologists
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partnering with the AI developers trusted by Australia’s defence force
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a proprietary 5-step growth system taught in universities
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2,500+ clients in 10 years
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multi–award-winning strategic excellence
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100,000+ followers drawn to intelligent marketing
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work trusted by TikTok, HP, Similarweb and more
See Inside the entire
FULL LIBRARY™
Inside The Full Library® System
Buyer Psychology & Strategic Thinking
The AUDIENCE DECODE Strategy™
Price: AUD $988 FREE
Learn how to profile your audience with psychology-driven precision, so you can finally stop guessing and start speaking directly to what makes them buy.
learn more
Your Audience Strategy – The Psychology
- Brand Strategy Template (Brand Bible)
- Introduction & Examples
- Who Are Your Audience?
- Demographics Psychographics
- Audience Schemas™
- Audience Schema™ Quiz
- Pain Points
- Ladder of Transformation™
Your Audience Strategy – The System
- Introduction to The System
- Express Audience Strategy System
- Personal Brand Connection
The SIGNATURE BRAND Strategy™
Price: AUD $988 FREE
Build a brand that actually cuts through — distinct, aligned, and positioned to attract the right people without endless trial and error.
learn more
Your Brand Strategy – The Psychology
- Introduction
- Your Approach
- Offering
- Features & Benefits
- Personality
- Values
- Mission & Vision Statement
- Brand Story
- Brand Archetype
- Brand Archetype Quiz
- Brand Aesthetic
- Brand Aesthetic Styles
- Graphic Design Styles
Your Brand Strategy – The System
- Express Brand Strategy
BONUS Materials
- Example Strategy: Service Based
- Example Strategy: Coaching Strategy
- Example Strategy: Product Based
The INSTANT TRUST Toolbox™
Price: AUD $525 FREE
Turn cold audiences into warm believers with the exact trust-building levers that remove doubt and fast-track conversions.
Systems for Humans & AI
The PATH TO PURCHASE Funnel™
Price: AUD $659 FREE
Map the real journey your customers take, and design a funnel that makes buying from you the obvious next step.
learn more
Funnels – The Psychology
- The Customer Journey Funnel (Intro)
- Top of Funnel Breakdown
- Middle of Funnel Breakdown
- Bottom of Funnel Breakdown
- Step One Offers Explained
Funnels – The System
- Man Your Funnel
- Create Your Step One Offer
- Automate Using ManyChat
The CREATOR Launchpad™
Price: AUD $1157 FREE
A step-by-step system to create, package, and launch content that generates attention and sales — without burning out.
learn more
Content Creation – Psychology
- Introduction
- Discover Your Content Persona
- Choosing the Right Platforms
- You On-Screen Presence
- Top of Funnel Content
- Middle of Funnel Content
- Bottom of Funnel Content
- Dissect The Video
- Don’t Give Up!
Content Creation – The System
- Introduction
- Content Planning Like A Pro
- Top of Funnel Content – IN DETAIL
- Middle of Funnel Content – IN DETAIL
- Bottom of Funnel Content – IN DETAIL
- Content that Works Harder
- What to use for editing
- Editing for Beginners
- Posting
- Content Builder Checklist
BONUSES: Practical Guides
- How to approach content creation
- Optimise Your Profile
- Watch Maddy Shoot in Action
- Shooting with Hooks in Mind
- Example Content Formats
- Winning Content Scripts
The EMAIL Amplifier™
Price: AUD $329 FREE
Transform your email list into a high-performing sales channel with messaging that gets opened, clicked, and acted on.
learn more
Email Marketing – The Psychology
- Email Marketing 101
- Email Marketing Platforms
- Growing Your Email Database
- Deciding on a Lead Magnet
- Email Copy Best Practice
- Email Design Best Practice
- Email Metrics the Basics
Email Marketing – The System
- The Welcome Series Flow
- The Post Purchase Flow
- The Abandoned Cart Flow
- The Pre-Discovery Call Flow
- The Pre-Appointment Flow
- eCommerce Fill in the Blank
- Coach and Service Fill in the Blank
- 10 Week Sample eDM Plan
TEMPLATES
- eCommerce Fill in the Blank
- Coach and Service Fill in the Blank
- 10 Week Sample eDM Plan
The PAID ADS Amplifier™
Price: AUD $329 FREE
Stop wasting money on ads. Learn how to make every dollar work harder with creative, targeting, and psychology that actually sells.
learn more
- Paid Ads 101
- Choosing Paid Ad Platforms
- Analytics & Tracking 101
- Choosing Your Campaign Type
- Setting Ad Budget
- Fundamentals of Audience Targeting
- Winning Ad Creative
- Creating an Ads Strategy
- Live Build
- Paid As Strategy Template
The WEBSITE Optimiser™
Price: AUD $249 FREE
Turn your website into a conversion machine — clear structure, smart copy, and user experience built to move visitors to action.
learn more
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Work step-by-step through:
- Which Website Platform (CMS)
- Writing High Converting Web Copy
- Designing a Winning Website
- SEO Basics
- Extras your Web Agency Wish You Knew
- Domain, Hosting & CMS
- Optimising for AI Search & Chat GPT
TOOLS
- The Ultimate Web Audit Checklist – Worth $2,100!!
- eCOmmmerce: The Perfect Homepage Design
- Coaches: The Perfect Homepage Design
- Service: The Perfect Homepage Design
- Our Winning Landing Page Layout
- Our Winning Landing Page Layout – The Breakdown
TEMPLATES
- Website Copy Prompts To Get You Started
- Website Copy Deck Writing Template
- Website Copy Frameworks
- Website Privacy Policy Template
- Website Terms of Use Template
Identity Upgrades
Favourite SELF MINDSET Membership™
Price: USD $30/month FREE
Described as: “the mindset membership for people who can’t meditate”. Favourite Self blends psychology, neuroscience and spirituality to get you unstuck and in control of your life.
You’re not doing this alone
The Full Library® is self‑paced, but not “you’re on your own”. No extra fees. No upsell into a “real” program. This is the program.
For 12 months you get:
Unlimited 1:1 advice from our strategists via our H.A.L.O Support ticket platform.
Usually reserved for 1:1 Advisory Clients Only
Unlimited 24/7 Access to our custom GPT. Get Maddy’s brain to help with your strategy, content & mindset advice day or night.
Total Value: $14,526 AUD
FOR JUST $4,660 AUD
Enrol TODAY.
The Full Library® is designed to be the last marketing system you need to buy for your brand. One enrolment. 12 months of access and support.
Remember: The Full Library® may be tax‑deductible as education / professional development in many regions: check with your accountant.
PAY-IN-FULL
Best Value12-month access to all modules and templates
29+ psychology-backed tools and frameworks
HALO™ 1:1 strategy support for 12 months
24/7 access to MaddyChat™ your AI-powered strategist
Favourite Self™ Mindset Membership (12 months free)
Certificate of Completion
*Obviously, some rules do apply. Please read the Terms of Service for more info.
HEAD OFFICE and STUDIO:
The Whitsundays, Australia
Phone +61 7 4806 3091
REGIONAL office:
Auckland, New Zealand
SATELLITE offices:
Sydney, Australia
Nice, France
Munich, Germany
London, UK
New York, USA
HEAD OFFICE and STUDIO:
The Whitsundays, Australia
Phone +61 7 4806 3091
REGIONAL office:
Auckland, New Zealand
SATELLITE offices:
Sydney, Australia
Nice, France
Munich, Germany
London, UK
New York, USA
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