Self-Paced PROGRAMS
START HERE:
First Taste Collection
New to Birdcage™? Start with one of our fast-wins programs. Time-considerate yet deeply transformative, they give you a first taste of how different our approach truly is. Once you experience it, you’ll understand why people stay.
Complete in a Weekend!
for brands & marketers
Your fast-track to turning posts into profit. No matter how big or small your current audience is.
For personal brands, leaders and entrepreneurs who want to grow faster, smarter.
90-Minutes to Clarity
for brands & marketers
Our proven step-by-step formula pulls the most powerful, magnetic version of your offer from your head onto paper. Ready to plug into content, emails, DMs, and sales pages.
FLAGSHIP programs
(The Full Experience – Strategy, Tools, and Mentorship)
THE FULL LIBRARY™
for brands & marketers
Our complete psychology-informed marketing system. From strategy and funnels, to content and all digital marketing platforms, plus mindset support.
BIRDCAGE™ CERTIFIED
for marketers
Build your thriving and profitable marketing business in just 8-weeks. Everything you need to launch or grow your freelance marketing business or small marketing agency.
These are your all-in, transformational programs. They combine every core piece of the Birdcage approach into one ecosystem.
- You don’t just learn one strategy—you get the entire methodology end-to-end.
- You also get direct access to MaddyChat™ (our custom GPT) and H.A.L.O.™ (our unlimited advice ticketing system) so you’re never left guessing.
- Think of them as your private pass into the full Birdcage system—with frameworks, psychology, AI, and human guidance working together.
Perfect for: Founders and Marketers who want to master the complete Birdcage method and apply it across every part of their business.
SPOTLIGHT programs
(Focused Deep Dives – One Skill at a Time)
The AUDIENCE DECODE Strategy™
Price: AUD $988
Learn how to profile your audience with psychology-driven precision, so you can finally stop guessing and start speaking directly to what makes them buy.
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Your Audience Strategy - The Psychology
- Brand Strategy Template (Brand Bible)
- Introduction & Examples
- Who Are Your Audience?
- Demographics Psychographics
- Audience Schemas™
- Audience Schema™ Quiz
- Pain Points
- Ladder of Transformation™
Your Audience Strategy - The System
- Introduction to The System
- Express Audience Strategy System
- Personal Brand Connection
The SIGNATURE BRAND Strategy™
Price: AUD $988
Build a brand that actually cuts through — distinct, aligned, and positioned to attract the right people without endless trial and error.
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Your Brand Strategy - The Psychology
- Introduction
- Your Approach
- Offering
- Features & Benefits
- Personality
- Values
- Mission & Vision Statement
- Brand Story
- Brand Archetype
- Brand Archetype Quiz
- Brand Aesthetic
- Brand Aesthetic Styles
- Graphic Design Styles
Your Brand Strategy - The System
- Express Brand Strategy
BONUS Materials
- Example Strategy: Service Based
- Example Strategy: Coaching Strategy
- Example Strategy: Product Based
The INSTANT TRUST Toolbox™
Price: AUD $525
Turn cold audiences into warm believers with the exact trust-building levers that remove doubt and fast-track conversions.
The PATH TO PURCHASE Funnel™
Price: AUD $659
Map the real journey your customers take, and design a funnel that makes buying from you the obvious next step.
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Funnels - The Psychology
- The Customer Journey Funnel (Intro)
- Top of Funnel Breakdown
- Middle of Funnel Breakdown
- Bottom of Funnel Breakdown
- Step One Offers Explained
Funnels - The System
- Man Your Funnel
- Create Your Step One Offer
- Automate Using ManyChat
The CREATOR Launchpad™
Price: AUD $1157
A step-by-step system to create, package, and launch content that generates attention and sales — without burning out.
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Content Creation - Psychology
- Introduction
- Discover Your Content Persona
- Choosing the Right Platforms
- You On-Screen Presence
- Top of Funnel Content
- Middle of Funnel Content
- Bottom of Funnel Content
- Dissect The Video
- Don't Give Up!
Content Creation - The System
- Introduction
- Content Planning Like A Pro
- Top of Funnel Content - IN DETAIL
- Middle of Funnel Content - IN DETAIL
- Bottom of Funnel Content - IN DETAIL
- Content that Works Harder
- What to use for editing
- Editing for Beginners
- Posting
- Content Builder Checklist
BONUSES: Practical Guides
- How to approach content creation
- Optimise Your Profile
- Watch Maddy Shoot in Action
- Shooting with Hooks in Mind
- Example Content Formats
- Winning Content Scripts
The EMAIL Amplifier™
Price: AUD $329
Transform your email list into a high-performing sales channel with messaging that gets opened, clicked, and acted on.
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Email Marketing - The Psychology
- Email Marketing 101
- Email Marketing Platforms
- Growing Your Email Database
- Deciding on a Lead Magnet
- Email Copy Best Practice
- Email Design Best Practice
- Email Metrics the Basics
Email Marketing - The System
- The Welcome Series Flow
- The Post Purchase Flow
- The Abandoned Cart Flow
- The Pre-Discovery Call Flow
- The Pre-Appointment Flow
- eCommerce Fill in the Blank
- Coach and Service Fill in the Blank
- 10 Week Sample eDM Plan
TEMPLATES
- eCommerce Fill in the Blank
- Coach and Service Fill in the Blank
- 10 Week Sample eDM Plan
The PAID ADS Amplifier™
Price: AUD $329
Stop wasting money on ads. Learn how to make every dollar work harder with creative, targeting, and psychology that actually sells.
learn more
- Paid Ads 101
- Choosing Paid Ad Platforms
- Analytics & Tracking 101
- Choosing Your Campaign Type
- Setting Ad Budget
- Fundamentals of Audience Targeting
- Winning Ad Creative
- Creating an Ads Strategy
- Live Build
- Paid As Strategy Template
The WEBSITE Optimiser™
Price: AUD $249
Turn your website into a conversion machine — clear structure, smart copy, and user experience built to move visitors to action.
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Work step-by-step through:
- Which Website Platform (CMS)
- Writing High Converting Web Copy
- Designing a Winning Website
- SEO Basics
- Extras your Web Agency Wish You Knew
- Domain, Hosting & CMS
- Optimising for AI Search & Chat GPT
TOOLS
- The Ultimate Web Audit Checklist - Worth $2,100!!
- eCOmmmerce: The Perfect Homepage Design
- Coaches: The Perfect Homepage Design
- Service: The Perfect Homepage Design
- Our Winning Landing Page Layout
- Our Winning Landing Page Layout - The Breakdown
TEMPLATES
- Website Copy Prompts To Get You Started
- Website Copy Deck Writing Template
- Website Copy Frameworks
- Website Privacy Policy Template
- Website Terms of Use Template
Favourite SELF MINDSET Membership™
Price: USD $30/month
Described as: "the mindset membership for people who can't meditate". Favourite Self blends psychology, neuroscience and spirituality to get you unstuck and in control of your life.
- Each one zooms in on a single pillar of growth (audience, trust, funnels, mindset, etc.).
- Together, they make up The Full Library—but you can take them one at a time to solve today’s most pressing challenge.
- No MaddyChat or H.A.L.O. here—these are pure skill-building sprints you can implement right away.
Designed for SELF-STARTERS, juggling PROFESSIONALS, SIDE-HUSTLERS and LIFELONG LEARNERS.
THE SAME QUALITY & INSIGHT; MADE FOR YOUR STAGE
The full depth of our expertise without pre-set schedules or burning through your startup budget.
AS REQUESTED BY YOU
We didn’t need to create self-paced program; you needed us to. Because thousands of clients and students, and hundreds of thousands of followers, told us: “We want your secrets, when we want it.”
DOWNLOAD our
SERVICE KIT
What we do, how we do it. Plus, packages & pricing
BOOK your
CLIENT ASSESSMENT
call
Let us review your current state of marketing and advise if we're confident our system will work for you.
HEAD OFFICE and STUDIO:
The Whitsundays, Australia
Phone +61 7 4806 3091
REGIONAL office:
Auckland, New Zealand
SATELLITE offices:
Sydney, Australia
Nice, France
Munich, Germany
London, UK
New York, USA
HEAD OFFICE and STUDIO:
The Whitsundays, Australia
Phone +61 7 4806 3091
REGIONAL office:
Auckland, New Zealand
SATELLITE offices:
Sydney, Australia
Nice, France
Munich, Germany
London, UK
New York, USA
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