by Maddy Avery | Dec 4, 2025 | Buyer Psychology
Understanding the Real Psychology Behind Why People Buy Most people think buyer personas are demographics, job titles, or made-up avatar worksheets. But if you’ve been marketing long enough, you know the truth: Two people with the same age, income, and goals can...
by Maddy Avery | Nov 27, 2025 | Uncategorized
by Maddy Avery | Nov 13, 2025 | Campaign Deepdives
Luxury brand marketing has shifted dramatically over the last decade. Where prestige labels once relied on exclusivity, celebrity endorsements, and high-production campaigns, the new era of luxury hinges on something far more psychological: identity transformation....
by Maddy Avery | Nov 6, 2025 | Marketing Strategy
Everyone loves to talk about “adapting to market changes” like it’s this cute little switch you flick. It’s not. Markets move fast. Platforms shift overnight. Audiences evolve. Algorithms do whatever the hell they want. So if your marketing strategy can’t adapt, it’s...
