PERFORMANCE Marketing Execution
Structured execution, built on strategy
Most marketing performance issues aren’t caused by platforms. They’re caused by unclear decisions.
That shows up as:
- Ads that change constantly
- Funnels that don’t convert consistently
- Messaging that shifts by channel
- Teams chasing performance instead of building it
What Performance Marketing Execution does
Birdcage® Performance Marketing Execution is designed to implement strategy with discipline.
We take the decisions made in strategy and:
- Translate them into platforms
- Maintain consistency across channels
- Optimise without destabilising the system
- Manage performance as a whole, not in silos
PLATFORMS we execute across
Execution is guided by our strategy. Not every brand needs every platform.
Depending on what the strategy supports, execution may include
Paid Media
- Meta (Facebook & Instagram Ads)
- Google Ads (Search, Shopping, Performance Max, YouTube)
- Pinterest Ads
- LinkedIn Ads
- TikTok Ads
Website & Conversion
- WordPress & Shopify builds and refinements
- Landing pages and sales pages
- Conversion rate optimisation (CRO)
- Funnel and checkout optimisation
Content Creation
- Shoot planning
- Videography and Photography services
- Location, talent, costume, prop sourcing
- Full editing and post-production
- Australia & Worldwide
Email & CRM
- Klaviyo setup & website integration
- Automated Welcome and nurture sequences
- Automated Abandoned cart and post-purchase flows
- Automated Retention and reactivation sequences
- Ongoing Promotional and campaign flows
Organic Social Systems
- Content planning, scripting & coaching
- Content editing and posting
- Platform-specific content systems
- Messaging consistency across channels
- Funnel alignment from content to conversion
SEO & Optimisation
- On-site SEO foundations
- Content intent mapping
- Structural optimisation
- Performance monitoring and refinement
HOW we approach execution
We work as an extension of your brand, acting as your Marketing Director and execution guide.
That means we:
- Execute only what the strategy calls for
- Manage platforms as part of a system, not in isolation
- Collaborate with existing in-house or outsourced teams
- Limit execution clients to maintain standards
WHO is this for?
Performance Marketing Execution is for brands that:
- Have completed strategy with Birdcage
- Value consistency over constant change, including who you speak to
- Want execution managed properly by a boutique team
It’s not for:
- Brands wanting quick experiments
- Platform-first decision-making
- Execution without accountability
How this fits with STRATEGY?
Performance Marketing Execution is one of several paths after strategy.
Once strategy is complete, you may choose to:
- Execute internally using the action plan
- Execute with existing partners
- Engage Birdcage for full or partial execution
HEAD OFFICE and STUDIO:
The Whitsundays, Australia
Phone +61 7 4806 3091
REGIONAL office:
Auckland, New Zealand
SATELLITE offices:
Sydney, Australia
Nice, France
Munich, Germany
London, UK
New York, USA
HEAD OFFICE and STUDIO:
The Whitsundays, Australia
Phone +61 7 4806 3091
REGIONAL office:
Auckland, New Zealand
SATELLITE offices:
Sydney, Australia
Nice, France
Munich, Germany
London, UK
New York, USA
Built by Birdcage Angel Advisors © Birdcage™ Angel Advisors 2026