The FULL LIBRARY™

Make your marketing work on-purpose in just 3.5 hours a week

ENROL NOW

Time COMMITTMENT

Average of 3.5 hours per week to complete training + marketing activities over 8-weeks

Learning TYPE

Self-Paced. Video, Written & Audio Content.

Workshop style: complete as you go

Enrollment OPTIONS

4.97 / 5
398 Student Ratings

PAY-IN-FULL: $4,660 AUD

PAYMENT PLAN: $466 AUD x 12 MONTHS

Build and implement a psychology-driven marketing system that aligns every campaign, platform, and touchpoint.

Gain absolute clarity on your audience, message, and positioning so every piece of marketing connects and converts.

Develop the mindset and execution habits to scale sustainably and lead with confidence.

This is not another “how-to” marketing course.

It’s the only program that installs a psychology-driven marketing system inside your business — so every message, campaign, and piece of content connects, converts, and compounds over time.

You’ll stop chasing tactics and start leading with a proven framework that works for service-based, coach-based, and eCommerce brands — whether you’re pre-launch, newly launched, or already established.

This isn’t theory. It’s the same system we’ve used to help Advisory brands go from unclear and underperforming to strategically unstoppable.

See Inside the entire

FULL LIBRARY™

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Listen how Katie from Sabbia Co.’s 5x’ed her profit in just months in the full podcast interview.

When you join The Full Library™ you get

all of our SPOTLIGHT Programs + exclusive SUPPORT BONUSES

Total Value: $14,526 AUD

FOR JUST $4,660 AUD

The AUDIENCE DECODE Strategy™

Price: AUD $988

Learn how to profile your audience with psychology-driven precision, so you can finally stop guessing and start speaking directly to what makes them buy.

learn more

Your Audience Strategy – The Psychology

Brand Strategy Template (Brand Bible)
Introduction & Examples
Who Are Your Audience?
Demographics Psychographics
Audience Schemas™
Audience Schema™ Quiz
Pain Points
Ladder of Transformation™

Your Audience Strategy – The System

Introduction to The System
Express Audience Strategy System
Personal Brand Connection

The SIGNATURE BRAND Strategy™

Price: AUD $988

Build a brand that actually cuts through — distinct, aligned, and positioned to attract the right people without endless trial and error.

learn more

Your Brand Strategy – The Psychology

Introduction
Your Approach
Offering
Features & Benefits
Personality
Values
Mission & Vision Statement
Brand Story
Brand Archetype
Brand Archetype Quiz
Brand Aesthetic
Brand Aesthetic Styles
Graphic Design Styles

Your Brand Strategy – The System

Express Brand Strategy

BONUS Materials

Example Strategy: Service Based
Example Strategy: Coaching Strategy
Example Strategy: Product Based

The CREATOR Launchpad™

Price: AUD $1157

A step-by-step system to create, package, and launch content that generates attention and sales — without burning out.

learn more

Content Creation – Psychology

Introduction
Discover Your Content Persona
Choosing the Right Platforms
You On-Screen Presence
Top of Funnel Content
Middle of Funnel Content
Bottom of Funnel Content
Dissect The Video
Don’t Give Up!

Content Creation – The System

Introduction
Content Planning Like A Pro
Top of Funnel Content – IN DETAIL
Middle of Funnel Content – IN DETAIL
Bottom of Funnel Content – IN DETAIL
Content that Works Harder
What to use for editing
Editing for Beginners
Posting
Content Builder Checklist

BONUSES: Practical Guides

How to approach content creation
Optimise Your Profile
Watch Maddy Shoot in Action
Shooting with Hooks in Mind
Example Content Formats
Winning Content Scripts

The EMAIL Amplifier™

Price: AUD $329

Transform your email list into a high-performing sales channel with messaging that gets opened, clicked, and acted on.

learn more

Email Marketing – The Psychology

Email Marketing 101
Email Marketing Platforms
Growing Your Email Database
Deciding on a Lead Magnet
Email Copy Best Practice
Email Design Best Practice
Email Metrics the Basics

Email Marketing – The System

The Welcome Series Flow
The Post Purchase Flow
The Abandoned Cart Flow
The Pre-Discovery Call Flow
The Pre-Appointment Flow
eCommerce Fill in the Blank
Coach and Service Fill in the Blank
10 Week Sample eDM Plan

TEMPLATES

eCommerce Fill in the Blank
Coach and Service Fill in the Blank
10 Week Sample eDM Plan

The PAID ADS Amplifier™

Price: AUD $329

Stop wasting money on ads. Learn how to make every dollar work harder with creative, targeting, and psychology that actually sells.

learn more

Paid Ads 101
Choosing Paid Ad Platforms
Analytics & Tracking 101
Choosing Your Campaign Type
Setting Ad Budget
Fundamentals of Audience Targeting
Winning Ad Creative
Creating an Ads Strategy
Live Build
Paid As Strategy Template

The WEBSITE Optimiser™

Price: AUD $249

Turn your website into a conversion machine — clear structure, smart copy, and user experience built to move visitors to action.

learn more

Work step-by-step through:
- Which Website Platform (CMS)
- Writing High Converting Web Copy
- Designing a Winning Website
- SEO Basics
- Extras your Web Agency Wish You Knew
- Domain, Hosting & CMS
- Optimising for AI Search & Chat GPT
TOOLS
- The Ultimate Web Audit Checklist – Worth $2,100!!
- eCOmmmerce: The Perfect Homepage Design
- Coaches: The Perfect Homepage Design
- Service: The Perfect Homepage Design
- Our Winning Landing Page Layout
- Our Winning Landing Page Layout – The Breakdown
TEMPLATES
- Website Copy Prompts To Get You Started
- Website Copy Deck Writing Template
- Website Copy Frameworks
- Website Privacy Policy Template
- Website Terms of Use Template

Favourite SELF MINDSET Membership™

Price: USD $30/month

Described as: “the mindset membership for people who can’t meditate”. Favourite Self blends psychology, neuroscience and spirituality to get you unstuck and in control of your life.

PLUS! Unlimited 1:1 Support for 12-months, worth over $4,788

Unlimited 1:1 advice from our strategists via our H.A.L.O Support ticket platform.
Usually reserved for 1:1 Advisory Clients Only

Unlimited 24/7 Access to our custom GPT. Get Maddy’s brain to help with your strategy, content & mindset advice day or night.



LEARN from PROVEN STRATEGISTS



Do it in your OWN TIME



INSTALL a COMPLETE MARKETING SYSTEM



GET a CERTIFICATE, ADD IT TO YOUR RESUME

Most MARKETING COURSES give you “HACKS”.

We give you a SYSTEM.

If you’ve ever found yourself saying:

“Our story isn’t coming through in our content.”

“We’re doing so much, but it all feels disconnected.”

“I can’t sum up my brand in one powerful sentence.”

“We’ve been consistent, but we’re not cutting through in competitive markets.”

…then you already know the problem: there’s no clear, psychology-driven strategy holding it all together.

Build your failure-free marketing funnel in just 3.5-hours per week

Over the years, we’ve found even students who ONLY complete the first few modules, achieve extraordinary success and hit their goals.

“I 5x my PROFIT in 6-months and I’ve only just finished the content training” – Katie: Sabbia Co. 🇦🇺

“I had more leads in the past 3 months than all of the year before and haven’t done any emails or ads” – Louise: Freelance Marketer 🇬🇧

“With only doing the strategy piece I already feel clearer and in-control” – Mark: Financial Advisor 🇳🇿

“I was worried the content would be too advanced but the way you explain and take me step-by-step through makes it very clear and easy” – Helen: Jeweller 🇺🇸

Week ONE: Goals & Mindset | 2-3 Days

1 Hour	Complete Lessons
1 Hour	Find your Core Values (reflection time included)
20 Mins	Find your Favourite Self Archetype & read Profile
2-3 Days	Create your Life Strategy (allows time for reflection, walking away & coming back)
5 – 25 Mins	Audio Activations (can be done while sleeping, walking or resting)

Described as: “the mindset membership for people who can’t meditate”. Favourite Self blends psychology, neuroscience and spirituality to get you unstuck and in control of your life.

An OPTIONAL but HIGHLY RECOMMENDED step. Especially for Entrepreneurs.

Work step-by-step through:

The Process
Morning Routine
Core Life Values
Find Your Favourite Self Archetype
Create Your Life Strategy
Belief Reframing
Visualisation
& more…

TOOLS:

Morning Routine Checklist Template
Life Strategy Canva Template
Favourite Self Archetype Quiz & Profile Compendium
Audio Activations
Journalling Prompts

Week TWO: Audience | 2 HOURS

1 Hour	Complete Video Training
1 Hour	Write strategy using worksheets & ChatGPT Prompts

Profile your audience with psychology-driven precision, so you can finally stop guessing and start speaking directly to what makes them buy.

Work step-by-step through:

Your Audience Strategy – The Psychology

Brand Strategy Template (Brand Bible)
Introduction & Examples
Who Are Your Audience?
Demographics Psychographics
Audience Schemas™
Audience Schema™ Quiz
Pain Points
Ladder of Transformation™

Your Audience Strategy – The System

Introduction to The System
Express Audience Strategy System
Personal Brand Connection

Week THREE: Brand | 2 HOURS

1 Hour	Complete Video Training
1 Hour	Write strategy using worksheets & ChatGPT Prompts

Build a brand that actually cuts through — distinct, aligned, and positioned to attract the right people without endless trial and error.

Work step-by-step through:

Your Brand Strategy – The Psychology

Introduction
Your Approach
Offering
Features & Benefits
Personality
Values
Mission & Vision Statement
Brand Story
Brand Archetype
Brand Archetype Quiz
Brand Aesthetic
Brand Aesthetic Styles
Graphic Design Styles

Your Brand Strategy – The System

Express Brand Strategy

BONUS Materials

Example Strategy: Service Based
Example Strategy: Coaching Strategy
Example Strategy: Product Based

Week FOUR: Funnel | 3 HOURS

30 Mins	Complete Video Training
30 Mins	Map your Funnel using ChatGPT Prompts system & Strategy Template
1.5 Hours	Create your Step One Lead Magnet using ChatGPT & supplied Canva Template
30 Mins	Setup ManyChat & plug-and-play our high-converting copy templates

Map the real journey your customers take, and design a funnel that makes buying from you the obvious next step.

Work step-by-step through:

Funnels – The Psychology

The Customer Journey Funnel (Intro)
Top of Funnel Breakdown
Middle of Funnel Breakdown
Bottom of Funnel Breakdown
Step One Offers Explained

Funnels – The System

Man Your Funnel
Create Your Step One Offer
Automate Using ManyChat

Week FIVE: Organic Social Media Content | 7.5 HOURS incl. Content Creation Time

2 Hours	Complete Core Video Trainings
1 Hour	Plan & Script 1 week of social content using ChatGPT prompts & content planner template
3 Hours	Film & edit 1 week of high-converting social media content
1 Hour	Post entire week of content
30 Mins	[OPTIONAL] Complete BONUS Video Training

A step-by-step system to create, package, and launch content that generates attention and sales — without burning out.

Work step-by-step through:

Content Creation – Psychology

Introduction
Discover Your Content Persona
Choosing the Right Platforms
You On-Screen Presence
Top of Funnel Content
Middle of Funnel Content
Bottom of Funnel Content
Dissect The Video
Don’t Give Up!

Content Creation – The System

Introduction
Content Planning Like A Pro
Top of Funnel Content – IN DETAIL
Middle of Funnel Content – IN DETAIL
Bottom of Funnel Content – IN DETAIL
Content that Works Harder
What to use for editing
Editing for Beginners
Posting
Content Builder Checklist

BONUSES: Practical Guides

How to approach content creation
Optimise Your Profile
Watch Maddy Shoot in Action
Shooting with Hooks in Mind
Example Content Formats
Winning Content Scripts

AMPLIFIER Course CONTENT & Recommended SCHEDULE

Week SIX: Email | 3.5 HOURS

1 Hour	Complete Video Training
30 Mins	[OPTIONAL] Configure new Klaviyo Account following our step-by-step instructions
1 Hour	Design & Build email automation (2-4 emails) using our fill-in-the-blank copy templates & designs
1 Hour	Design & Build 1 month of eDM emails using out fill-in-the-blank planner

Transform your email list into a high-performing sales channel with messaging that gets opened, clicked, and acted on.

Work step-by-step through:

Email Marketing – The Psychology

Email Marketing 101
Email Marketing Platforms
Growing Your Email Database
Deciding on a Lead Magnet
Email Copy Best Practice
Email Design Best Practice
Email Metrics the Basics

Email Marketing – The System

The Welcome Series Flow
The Post Purchase Flow
The Abandoned Cart Flow
The Pre-Discovery Call Flow
The Pre-Appointment Flow

TEMPLATES

eCommerce Fill in the Blank
Coach and Service Fill in the Blank
10 Week Sample eDM Plan

Week SEVEN: Paid Ads | 3.5 HOURS

1.5 Hours	Complete Video Training
30 Mins	[OPTIONAL] Bonus: Correctly configure Meta Business Manager Account
1 Hour	Write Ad Strategy & Content using ChatGPT Prompts & Strategy Template
30 Mins	Build top of funnel ads campaign with follow-along video

Stop wasting money on ads. Learn how to make every dollar work harder with creative, targeting, and psychology that actually sells.

Work step-by-step through:

Paid Ads 101
Choosing Paid Ad Platforms
Analytics & Tracking 101
Choosing Your Campaign Type
Setting Ad Budget
Fundamentals of Audience Targeting
Winning Ad Creative
Creating an Ads Strategy
Live Build to Follow Along
Paid As Strategy Template

Week EIGHT: Website | 2+ HOURS

1.5 Hours	Complete Video Training
30 Mins	Complete website audit using our checklist
Varies	Implement required changes (or send to your web support!)

Turn your website into a conversion machine — clear structure, smart copy, and user experience built to move visitors to action.

Work step-by-step through:

Which Website Platform (CMS)
Writing High Converting Web Copy
Designing a Winning Website
SEO Basics
Extras your Web Agency Wish You Knew
Domain, Hosting & CMS
Optimising for AI Search & Chat GPT

TOOLS

The Ultimate Web Audit Checklist – Worth $2,100!!
eCOmmmerce: The Perfect Homepage Design
Coaches: The Perfect Homepage Design
Service: The Perfect Homepage Design
Our Winning Landing Page Layout
Our Winning Landing Page Layout – The Breakdown

TEMPLATES

Website Copy Prompts To Get You Started
Website Copy Deck Writing Template
Website Copy Frameworks
Website Privacy Policy Template
Website Terms of Use Template

What’s INCLUDED?



8.5 Hrs of Video Instruction



29 Templates & Tools



*NEW* Lifetime Access to Training Content

REQUIREMENTS

Service-based, coach-based, and eCommerce brands.
Suitable for brands at every stage — from pre-launch to well-established.
No prior marketing or psychology experience needed.



SATISFACTION guaranteed

We’re confident The Full Library™ will be the best investment you make in your brand.

If you enrol and decide it’s not for you, you have 48 hours from purchase to change your mind.*

We’re proud to say that no student has ever used this guarantee — once they see inside, they know it’s exactly what they need.

Enrol TODAY.

The Full Library™ is available for you to start at any time. You’ll get instant access to all modules, tools, and resources — and you can work through them at your own pace, now with lifetime access.

PAY-IN-FULL: $4,660 AUD

PAYMENT PLAN: $466 AUD x 12 MONTHS

Risk-free With Our 48-hour Satisfaction Guarentee*