The starting point for STRUCTURED GROWTH

Most brands don’t fail because they lack effort. They struggle because decisions are unclear, overlapping, or reactive.
That shows up as:

Messaging that keeps shifting
Offers that compete with each other
Marketing that feels busy but unfocused
Teams pulling in different directions

Skipping strategy doesn’t save time. It creates rework.
Which is why every Birdcage engagement begins with strategy

What our Strategy Work Actually Does?

Birdcage® strategy is designed to do one thing well: make the right decisions obvious.

We clarify:

What you sell and who it’s really for
How your offers fit together
What your message needs to say (and what it doesn’t)
How your funnel should work end to end
What matters now, later, or not at all

How We Approach Strategy?

Ask the right question
Analyse the whole system, not isolated channels
Collaborate with existing teams where needed
We don’t sell execution before knowing what should be executed

Our Strategy System

Birdcage strategy follows a structured system designed to remove ambiguity and create decisions that hold as your business grows.

Audience Profiling, Beyond Demographics

We begin by understanding who you are really speaking to.

Not just age, industry, or job title — but how your audience thinks, decides, and responds under pressure.

Using our proprietary psychological tools, we identify:

What your audience is trying to solve
What they are resistant to
What creates trust versus friction
Why they choose some brands and ignore others

Brand Positioning That Reflects Reality

Positioning is not about sounding different. It’s about being accurate
We clarify:

What your brand actually stands for now
Where you fit in your market (without posturing)
What you should lean into and what to stop claiming

Brand Messaging that holds under Growth

Once positioning is clear, we translate it into messaging your team can actually use.

This includes:

Core brand messages
Language guidelines
What to repeat, emphasise, or retire
How your message should adapt across contexts

The goal is not clever copy.
It’s message consistency that builds trust over time.

Brand Visual Aesthetic with Purpose

Your visual presence should support your strategy, not fight it.

We define:

The role your visuals play in trust and perception
The level of polish, restraint, or boldness required
Clear direction for design, content, and creative
Review of your existing branding and recommendations on how to move forward

Customer Journey and Funnel Clarity

Strategy should be visible, not theoretical.
We include practical examples of how your strategy shows up across organic social platforms, so you can see:

How messaging translates into content
What to prioritise and what to ignore
How consistency is maintained without repetition

These examples act as reference points for your team, making the strategy easier to apply day-to-day.

The Outcome

By the end of the strategy process, you’re not left with ideas. Everything that follows becomes easier because the foundations are no longer in question.

You’re left with:

Clear decisions
A shared understanding across your team
A strategy you can execute with confidence

STRATEGY packages

Depending on the level of direction your business needs, there are two strategy engagements.

Blueprint Strategy

Clarity around audience, messaging, platforms and practical examples of how this translates into organic social media content.

Best for new brands, existing brands who need direction and not yet running paid ads at scale.

Learn more

Gold Strategy & Action Plan

Everything in Blueprint Strategy PLUS full audit of all existing marketing. Structured action plan to bring all marketing into alignment, tools, templates & additional coaching.

Best for established brands about to invest heavily in marketing, or already scaling brands who know they could achieve more.

Learn more

Blueprint Strategy

A clarity-first strategy that defines your audience, positioning and marketing funnel so you know exactly what to say, on which platforms on and why.

A short, focused engagement designed to clarify the foundations of your marketing.

This is for brands that feel pulled in multiple directions and want confidence before investing more time, money, or resources.

Best for:

New brands
Existing businesses restructuring offers or messaging
Teams resetting direction
Founders who want clarity without overhauling everything
Clear direction for content creation & wider marketing

You’ll leave with:

Clear decisions around audience, brand, messaging, and funnel direction
The Master Strategy File
The Executive Summary Presentation

Step 1

STRATEGIC Discovery

A focused discovery session (60 minutes)

We begin with a structured conversation designed to identify where clarity has broken down.

It’s a diagnostic discussion that reveals:

What’s being avoided
What’s being overcomplicated
What’s actually driving results

Step 2

RESEARCH and STRATEGY DEVELOPMENT

Deep analysis and strategy build completed by us (approx. 10 business days)

This is where we:

Analyse your audience, offers, messaging, and funnel
Identify friction, gaps, and duplication
Make clear strategic decisions based on evidence and experience
Document the reasoning so the strategy holds under pressure

Step 3

STRATEGY Documentation

Two complementary deliverables

You’ll receive:

The Master Strategy File
The complete working strategy. This includes all analysis, decisions, context, and rationale. It becomes the source of truth for your business.

The Executive Summary Presentation
A concise, decision-ready summary designed for leadership and teams. This is the version used to align, communicate, and execute.

Step 4

STRATEGY Preparation & Alignment

Executive walkthrough (60 minutes)

We present the Strategy on a live call with opportunity for feedback and questions.

Step 5

DECIDING what happens next

You don’t need to decide this upfront

Once the strategy is complete, we help you determine the most appropriate next step based on what the strategy actually shows.

Moving into a Full Funnel Strategy & Action Plan
Or taking the strategy and executing independently

GOLD Strategy & Action Plan

A complete, execution-ready strategy across all digital platforms, with a clear action plan that shows exactly what to do, when to do it, and how to make it work.

This engagement includes everything in the Blueprint Strategy, plus a detailed action plan across your full marketing funnel.

It’s designed for businesses that want clarity and a structured plan for execution.

In addition to the core strategy, this includes:

A full audit of existing platforms and channels
Clear guidance on what to keep, improve, or remove
Identification of gaps where platforms or systems are missing
A prioritised action plan across the full funnel including templates

Best for:
- Established brands ready to scale
- Teams that want alignment and focus
- Businesses about to invest more seriously in marketing
- Operators who want fewer decisions going forward
You can execute this plan internally, with partners, or with Birdcage.

Step 1

STRATEGIC Discovery

A focused discovery session (60 minutes)

We begin with a structured conversation designed to identify where clarity has broken down.

It’s a diagnostic discussion that reveals:

What’s being avoided
What’s being overcomplicated
What’s actually driving results

Step 2

RESEARCH and STRATEGY DEVELOPMENT

Deep analysis and strategy build completed by us (approx. 10 business days)

This is where we:

Analyse your audience, offers, messaging, and funnel
Identify friction, gaps, and duplication
Make clear strategic decisions based on evidence and experience
Document the reasoning so the strategy holds under pressure

Step 3

STRATEGY Documentation

Two complementary deliverables

You’ll receive:

The Strategy File
The complete working strategy. This includes all analysis, decisions, context, and rationale. It becomes the source of truth for your business.

The Strategy Brief
A concise, decision-ready summary designed for leadership and teams. This is the version used to align, communicate, and execute.

Step 4

STRATEGY Preparation & Alignment

Executive walkthrough (60 minutes)

We present the Strategy on a live call with opportunity for feedback and questions.

Step 5

AUDIT & AUCTION Plan

We audit everything that impacts acquisition and conversion through the lens of your strategy, including:

Brand + messaging

Homepage and key landing pages
Core offer pages
Brand consistency across touchpoints
Messaging alignment across platforms

Funnel + conversion

Lead magnets / opt-ins
Email flows (welcome, nurture, abandoned cart, post-purchase)
Sales pages and conversion paths
Booking flow (if service-based)
Checkout flow (if eComm)

Traffic + acquisition

Paid ads accounts (Meta/Google/TikTok etc.)
Organic social (content structure, consistency, conversion path)
Website CRO (site structure, intent mapping, content gaps)

Product Pathway

Offer redundancies
Pricing

In 2025, 93% of clients kept working with us after strategy

Many clients choose to continue working with us after strategy because the system is already in place, not because they’re pressured to. Clarity creates momentum and once decisions are clear:

Execution becomes simpler
Teams move faster
Confidence increases
Results are inevitable

If you’re not sure where to start

That’s exactly what strategy is for. If growth feels heavier than it should, and you want to stop guessing what to do next, this is the place to begin.